DEVELOP AND GROW YOUR BUSINESS WITH AN ENTREPRENEUR WHO’S ALREADY BEEN THERE.

We want to help fledgling educational businesses like yours take off at their earliest stages - with investment, guidance and support, to make your organisation a star of the future. Benefit from my energetic expertise in marketing and business strategy. Never stop learning!
alex

About​ ​me

I’m Alex​ ​Orlov,​ ​CEO​ ​&​ ​Marketing​ ​Director.​ ​I​ ​was born in Moscow but moved to Tel Aviv with my brother Guy and our family in 1990. After completing school in Israel, I came to the UK for my higher education, and gained a BA in Graphic Design from Derby University.

After graduating, I was an art director for various advertising agencies, and managed my own art and design studio before joining forces with Guy to set up cSeeker in 2014. I was Bookings Officer for the company and then its CEO from August 2017.

Over the years, I’ve gained invaluable business and marketing experience and insight, which I’m looking forward to sharing with you.

What​ ​is​ ​EduStart?

We’re all about helping smaller businesses and start-ups, especially those who were established by less experienced entrepreneurs.

We offer business advice in the form of mentoring and investment funding, depending on each organisation’s individual circumstances.

Mentoring is done via Skype or, in some circumstances, in person. Our main focus is on businesses working in education. That includes higher education, any kind of training or development or mentoring organisation, or a social venture working to build up a community.

INVESTMENT

INVESTMENT

We invest in small and medium-sized educational businesses, offering funds of between £500 and £5,000, in return for between 1 and 10% of equity. In addition, we expect to influence your organisation’s managerial decisions and leadership. If we invest in your business, we’ll also mentor you as part of our ongoing involvement, and advise on how funds should be spent. At the same time, we’ll give you and your business the space you need to grow.

MENTORING

MENTORING

We’ll have as many face-to-face or Skype meetings as necessary to help your business develop. Together, we’ll devise a development plan, identify targets for success and the right marketing strategy, and see how we can best boost your profits and turnover. We also want to ensure you are in the right markets, and, if anything isn’t working, we’ll advise on the best strategies for any necessary changes in direction. The number and length of sessions varies, and the programme lasts for as long as you need us.

EXPERTISE

EXPERTISE

Over the years. we’ve developed expertise in marketing and branding, gained over a decade of self-employment in different environments and running our own business. These range from graphic design studios to founding and leading a Deaf communication support agency.

BESPOKE

BESPOKE

We know full well that, in business, one size can never fit all, and no two companies are the same. We’ll tailor our mentoring and investment to suit our clients’ individual needs and use our skills to tailor a set of bespoke, personal solutions.

PERSONALITY

PERSONALITY

We’re fully committed to our clients, but also friendly and approachable. Whatever your situation, we’ll have seen it before. We genuinely care about the businesses we work with, and are prepared to work hard to see them succeed. We’re clear, practical and focused, and don’t use business slang or jargon.

NETWORK

NETWORK

Over the years, we’ve gained access to an extensive range of contacts, thanks to our commitment to inspired networking and making the most of the people we’ve met, for example through the eSpark programme which help launched our own business. If you need a skill we don’t have in-house, we’ll put you in touch with an expert who does.

CAPITAL

CAPITAL

We have ready access to the funds your business might need. What’s more, because we put our own funds into your organisation, our personal investment ensures full commitment to your success. Let us help with the funding you may not have been able to source elsewhere.

EXPERIENCE

EXPERIENCE

Our years of experience have seen me develop expertise in many aspects of business and marketing, from branding and graphic and web design to PR, copywriting and social media. If your website isn’t where it should be or your current marketing strategy just isn’t yielding results, we can help.

CASE STUDY: CSEEKER

cseeker logo
cSeeker specialises in providing communication support in the form of British Sign Language (BSL) interpreters, note-takers, lipspeakers and others, mainly for Deaf students in higher education. Alex Orlov, founder of EduStart, also co-founded cSeeker Ltd, with his brother, Guy, setting it up from scratch and winning funding and other support from the Entrepreneurial Spark (eSpark) business programme. Alex says: “From day one, I was responsible for all aspects of branding and marketing. This included everything from naming the business to designing the logo, promoting our services via leaflets, emails newsletters and so on, and identifying target markets. I worked with a professional copywriter and web designer on the branding materials.

88 John Bright St.,
B1 1BN Birmingham

07443588701
(SMS only)

alex@edustart.co.uk

edustart