Branding your business: why a logo alone is never enough
At EduStart, one of the tasks we regularly carry out for clients as part of their branding and marketing efforts is logo design.
We believe this is something we do well, and we have created designs for a large number of varied clients, large and small. And there’s no denying the importance of a professionally designed logo to an organisation’s identity. It’s a symbol that should clearly and visually convey your mission, goals and values.
Your logo should never be designed in a hurry, and it needs a great deal of careful thought. But what we’re finding is that some organisations feel that, once they’ve completed it, their branding is also complete. The reality is that nothing could be further from the truth. You should see your logo as the starting point rather than the finishing line of your branding elements. Trying to cut corners by thinking of your logo as the start and end of all your brand identity is a false economy.
There is no point in having your logo just for the sake of having it, or it won’t serve its purpose. It should be seen instead as the first step. After all, it takes more than a great logo for a customer to remember and trust a brand, and to get to know you. So it should be seen as a guide for creating other branding elements, from your business cards to your colour palette to the fonts you use and the design of your website.
Another way to think of it is to consider that your brand is your communications strategy that enables you to communicate what you do. A logo, while a vital part of that strategy, is merely a graphic design including the name of your business.
So we like to ask all our clients – do you truly have a brand? Or do you just have a logo?
At EduStart, we don’t just design logos, although we must admit we’ve designed some great ones. We can advise on all elements that go together to make up the branding that will give your business a unique voice and set it apart from the competition.